AI is here. The real question is whether your organization is using it in service of the people it's meant to serve, or just accelerating without direction.
I help companies get that answer before they build, not after.
What I Solve For
Companies don’t fail at implementing technology. They fail to ensure it solves the needs their customers actually have.
Cloud, SaaS, AI. Each wave delivered on its technical promise. None of them put the human experience on the roadmap early enough. It was always something to fix later, after the real work was done.
It never gets fixed later.
As projects get complex, priorities compete, and iterations accumulate, teams unknowingly lose sight of their original goals. The actual human experience gets pushed down the pipeline, treated as a nice-to-have to solve for later.
Experience isn’t a nice-to-have. It’s a must-have. And it starts from the very first step.
Experience at Work
Over fifteen years I’ve worked at that gap across enterprise CX and EX programs, employee platforms, brand systems, and AI initiatives, with companies like Twitter, Cisco, Hilton, and Coca-Cola.
At Twitter, employees were actively working around their onboarding and performance review systems. We redesigned both from the ground up, starting with what employees actually needed, and delivered programs that increased engagement and simplified the process. At Hilton, we built and sustained an internal community platform across 120 countries that kept over 500,000 monthly active users engaged for six years, with zero client churn.
Asking the right questions at the start of a project, and keeping the human experience front and center as complexity builds, is a discipline. My certifications in Scrum, AI strategy, and ethical emerging technology reflect the same commitment: understanding the full picture, so the work actually lands for the people it’s built for.
It starts with experience.
Turning vision, product, and passion into experiences that spark emotion and drive results.
Design Backed by Data.
Evidence-based frameworks that transform vision into customer impact.
Organizations I've Worked With
Personal Projects
The best way to understand what AI can and can't do for people is to build with it. These are two tools I developed to test that directly.
BriefKit
Most projects either skip the planning work entirely or never ask the questions that would give them a solid foundation to build from. BriefKit is an AI agent that guides you through a structured conversation and delivers a full project brief kit, up to 15 professional documents across six stages, so the work starts from a solid foundation instead of catching up to one.
Evident Video Checker
AI is producing more content than anyone can reasonably verify, and most people don't have the time or tools to fact-check what they're consuming. Evident extracts factual claims from a YouTube video or transcript, researches each one against credible sources, and returns a structured report with verdicts and citations. The human reviews and corrects. The AI does the legwork.
Recent Writing
Ideas on culture, technology, and human experience